Careers >> Market Research Associate
Market Research Associate
Summary
Title:Market Research Associate
ID:124101
Department:Marketing
Location:Rockville, MD
Description
Education: Bachelors Degree required
Experience: 2 years plus

Skills: 
Experience with Market research methods including:
Questionnaire development, Data collection, Survey analysis (frequencies, cross-tabulation, regression, , and reporting.
Use of market research tools-- SPSS, Qualtrics
Mystery shopping experience that will be a nice bonus.
Otherwise standard market research experience will be fine— survey writing and analysis, experience with SPSS or other data analysis packages, programming in Qualtrics (survey platform). 

Description:
Designs and recommends appropriate research, manage execution and interpretation of the results and provide actionable recommendations to business teams and management. 
Works with business teams to ensure that research results and recommendations are factored into plans and tactics. 
Identifies and define business issues & research objectives and then designs research to meet those objectives. 
Manages research firms and internal resources in the execution of analysis of research studies. 
Synthesizes results of research studies with other relevant information and develop initial business implications and recommendations. 
Presents findings communicating business implications and recommendations to management and the marketing teams on how to best utilize the information in decision-making.
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