Friday, June 28, 2019
Careers >> Marketing / Web Analyst
Marketing / Web Analyst
Summary
Title:Marketing / Web Analyst
ID:129127
Department:Marketing
Location:Burbank, CA
Description
100% onsite in Burbank, CA
2 year Contract -  may convert to FTE after 24 months. Apply only if you can convert. 

Qualifications:
• BA/BS degree in quantitative discipline preferred. Advanced degree preferred.
2-3 years’ experience in online analytics, or marketing analytics role required.
• Experience with Google Analytics, WebTrends and Adobe Analytics highly preferred.

• High proficiency in excel required.
• Experience in the analysis of large data sets to develop insights and learnings (data mining) preferred.
• Strong analytical skills required: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
• Detailed with the ability to identify, explain and troubleshoot data discrepancies is required.
Experience with statistical analysis and BI software such as SAS, SQL, R, Python, and Tableau are a plus.
• Knowledge of visual techniques for data analysis and presentation highly preferred.
• Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy.
Experience collaborating and communicating with cross-functional partners is required.
• A self-directed individual who operates with focus and discipline.
MUST have experience with Website optimization/Web Analyst. Such as: How are users navigating and engaging the website

Preferred Qualifications: 
• Prior experience in database marketing, reporting, market profiling or general analytics 
• Understanding of SAS, SPSS or other statistical analysis package 
• Proven ability to interpret data and express implications of analysis to clients

Description:
the Senior Manager of Analytics will develop our analytics strategy, data collection, analysis, and reporting.
You are a strategic thinker with strong analytical skills who will develop reports, analyze trends, present research and findings to a cross-functional team, and recommend improvements.
You will ensure site experiences are continually optimized to drive growth while identifying and prioritizing optimization and A/B testing opportunities.
This position requires extensive experience with online, consumer-facing properties and a deep understanding of analytics, good user experiences, and what drives conversion and retention.

Major Responsibilities/Function:
Track, report and analyze website analytics and customer behavior to identify trends and put a spotlight on pain points impacting our customer.
• Work with the Analytics Manager and the media teams to create measurable online objectives and key performance indicators.
• Perform data mining and analysis to identify actionable business insights and improve user experience.
Generate insightful visualizations that help tell a story.
• Monitor and analyze digital marketing performance through reports and dashboards.
• Provide ad hoc analytical support as needed.
• Functional knowledge of multivariate testing to determine statistical significance and provide insights and findings that support changes to our website’s functionality, marketing practices and navigation.

Alternatively, you can apply to this job using your profile on one of the following sites:


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